- CEM overview webinar – A recording of an introduction to CEM webinar we’ve been conducting with participating organizations
- Official CEM Twitter hashtag: #ce12 (all CEM-related tweets should start with #ce12)
- CEM calendar submission form – this form gets your events and activities on the CEM calendar (we review, input, and release)
- Full promotional toolkit – includes 20+ promotional graphics in a variety of sizes and approaches, 4 pages of potential text promos, tweets, and newsletter blurbs, embed code for a Twitter widget, and handouts to print out and distribute.
- Basic promotional toolkit – A stripped down version of the full promo kit, with 2 pages of promo text options and 5-6 promo graphics.
- CEM District Toolkit — If school districts and district-level decision-makers are part of your constituency, this toolkit will help them integrate CEM into their back to school PD, promote it to local educators, track what’s going on in CEM, and measure the overall impact of the initiative.
- Promo toolkit for individuals (a.k.a. the Supporters Kit) — A set of graphics and other materials to share with educators in your communities or constituencies who want to show their support for CEM, help get other educators involved.
- Sample text promos, tweets, e-newsletter blurbs — If you’re just looking for text you can use in communication with your members/constituencies, not graphics and other promotional elements.
- CEM Mailing — Want to send a dedicated mailing that’s all about CEM (as opposed to including a blurb about it in your regular mailings)? This should help.
- CEM Matchmaker — Sign up yourself or your organization, indicate the education topics you feel most passionately about, provide whatever contact info you’re comfortable with. The idea is that orgs and individuals with similar interests will be able to more easily find each other, and collaborate, even if collaboration in 2012 just means participating in and/or cross-promoting each others’ events. Then again, August is a long month, it’s all online, so we’re hoping for deeper levels of collaboration than that! (added 08/01)
- CEM Twitter widget embed code – Code and instructions to embed a CEM Twitter widget on your site (it’s easy) so you can track and share CEM-related Twitter traffic throughout the month
- CEM programming outline – a more detailed description (but still in outline form) than our basic/webinar descriptions of our planned programming for CEM
- Starter ideas for special events & activities – several pages of ideas for formats, content coverage, execution etc. that some groups have found useful in thinking about special events and activities they want to develop for the month.
- Final forum topics – this doc includes details about the main forum topics you helped choose for CEM, plus other key topics we’re hoping groups will build around.
- CEM background package – if you’d rather not download a bunch of individual docs, this PDF contains a one page CEM description, starter ideas for special events, forum topics, and the programming outline referenced above.
- Community open house functionality – Community open houses allow educators to explore your site and ask you questions about it live. Just like real estate open houses help sell houses, we think community open houses can help engage educators in online communities. Check out this example of the functionality in action. You don’t have to embed or mess with any code on your site to hold an open house–just send Marshal Conley (mconley@air.org) your home page URL.
- Creating guided tours — we’re using a free service called Steps by Mighty Bell. To create an account, go to their home page, and click “Find An Experience (it’s the only way forward from the home page). You’ll go through a mini-survey to help you find tours to look at, you’ll be shown some of these tours and at the bottom you’ll see a “Create Account” button which you should click. Depending on your browser, it may look like you have to have a Facebook account to use Steps, but you don’t–at the bottom of the “Create Account” screen is a “Don’t Have Facebook” button. Once you’ve got your account created, you’ll have all the resources you need to create a tour at your disposal. Note: Steps By Mighty Bell is not the only way to create a Guided Tour, and we know some of you are using other approaches that will be equally well-promoted, other things equal.
- Submit a badge — If your community offers badges to educators, and you’d like to see them promoted as part of our badge collection, here’s a simple form you can use.
- Archiving and evaluation — Creating a complete searchable and browseable archive for the month is going to be critical–since so many educators are going to want to experience CEM on their own time–as is evaluation to make CEM an even better event in the future. Here’s a simple form you can use to submit your events & activities for inclusion in the CEM archive, as well as provide baseline evaluation data (thanks in advance!)
CEM Resources for Participating Orgs
